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These domains are positioned inside the search engines results pages in numerical order of which Google ascertains to be most pertinent and relevant to a user’s search term. Content have to be engaging, speak to the intended target audience in a way that implores them to trust your brand and most importantly, sell the products and/or services in query. In April 2012, the Penguin algorithm was issued, developing on its predecessor in its detection of unethical or ‘black hat’ practices.
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